Ian O’Byrne
Overstory Writing

Post, Promote, and Protect Your Content Online Using Creative Commons Licensing

How Creative Commons helps you share and protect your content.

Posted
Oct 31, 2013
Last revised
May 1, 2026
Author
Ian O’Byrne
Read
5 min
Topics
open-source · online-content-construction · writing · webliteracy

Initially CC licensing can be a bit hard to understand. Most of this is because we don’t spend a lot of time thinking about intellectual property, or exactly where our ideas will go. If we type up a paper, it is emailed to a teacher and in some cases is emailed back corrected. If we take a photo, it is saved on our computer and maybe printed out or shared with a friend. When we start sharing content openly online, we need to understand that our work can go anywhere…quickly.

Most times we don’t care about where our content is going…until we see someone using it that we don’t know. Let’s be proactive and consider how, and for what purposes, other people can use our content. My advice is to be proactive and designate your work with a CC license.

I also believe that teachers should educate their students about CC licenses and encourage them to use these indicia in their work. This is a great way to talk about copyright and intellectual property with students while ensuring that they don’t just copy & paste someone else’s work.

In short, CC licensing allows creators to indicate what rights they reserve, and which rights they waive for other users of their content. These rights include the ability to share, attribute, commercialize, and copy or remix your work.

This license lets others distribute, remix, tweak, and build upon a work, even commercially, as long as they credit the original author for the original creation. This is the most accommodating of licenses offered, in terms of what others can do with a work licensed under Attribution.

This license lets others remix, tweak, and build upon a work even for commercial reasons, as long as they credit the original author and license their new creations under the identical terms. This license is often compared to open source software licenses. All new works based on a work licensed this way will carry the same license, so any derivatives will also allow commercial use.

This license lets others remix, tweak, and build upon a work non-commercially, and although their new works must also acknowledge the original author and be non-commercial, they don’t have to license their derivative works on the same terms.

This license lets others remix, tweak, and build upon a work non-commercially, as long as they credit the original author and license their new creations under the identical terms. Others can download and redistribute this work just like the by-nc-nd license, but they can also translate, make remixes, and produce new stories based on the work. All new work based on the original will carry the same license, so any derivatives will also be non-commercial in nature.

This license allows for redistribution, commercial and non-commercial, as long as it is passed along unchanged and in whole, with credit to the original author.

This license is the most restrictive of the six main licenses, allowing redistribution. This license is often called the “free advertising” license because it allows others to download works and share them with others as long as they mention the original author and link back to them, but they can’t change them in any way or use them commercially.

This is actually very easy. The hardest part is understanding the differences between the licenses available. Below I share possible case uses involving some of the content (e.g., video, images) that I usually share on my blog or digital learning hub.

Flickr. If you’re uploading photos and sharing them online, using the photo sharing service Flickr allows you to easily save, share, and license your images. While logged in to Flickr you can easily apply a CC license to individual photos or entire albums. I use Google+ photos for personal photos. I also use Skitch and Evernote to back up work photos and screenshots. Images that I want to save or embed I’ll upload to my blog…but I’m starting to collect these in my Flickr account to encourage others to use content and screenshots that I create.

Google Docs. I have been recently sharing Google Docs publicly and allowing others to view or leave comments without signing in to Google. The rationale for this is that I want to be able to “crowd-source” comments, edits, and revisions before submitting work. I don’t personally use a CC license on this work, but I do indicate up in the title exactly who in responsible for the content and how to contact the authors. It is possible to choose a CC license and copy/paste it in the footer of the Google Docs page to indicate how you would like your work treated. I have been considering adding these elements, or a watermark to Google Doc pages in the future. Mainly this would be to indicate my support of CC licenses.

Wikis/Websites. Along with your blog, I encourage educators to develop their own digital learning hub. In this partnership, the blog is the “thinking space” while the website is the “work space” or the “teaching space.” The teacher wiki or website, affectionately known as the “Hub” is the stored and archived space where all of your materials reside. These materials include lesson/unit plans, tutorials, links, worksheets, etc. These materials may change over time as you progressively include them in instruction and see what resonates with students. The blog is the space to “announce” changes or new materials added to the digital learning hub. Most of the teachers that I know frequently share their teaching materials…and love to borrow and revise materials they receive from others. Please make sure your mindset is indicated in your CC license of choice.

In conclusion

Please be thoughtful as you post content online. You may embrace the open sharing of content and not have a problem with just posting your materials online. By taking the time to add the CC license to your work you indicate the permissions and attributions that you give your work.

The CC license is also a sign to other progressive individuals online that you also are a savvy user of the Internet and care about intellectual property in a digital age. Finally, by embracing and licensing work using CC we promote the understanding and acceptance of a copyright system that not only acknowledges creation of content, but also empowers users to remix, or reuse your content.

 

Like what you see here? Sign up for my newsletter to stay on top of weekly events in literacy, technology, & education.

Blog Post Index